To help
celebrate their 25th birthday, Toys “R” Us brought in some experts. The
Chief Play Officer (CPO) is an esteemed role and a dream job for any
kid. Check out the Toronto Star press here.
The CPO's job is to play for a living, providing insights on the 25
hottest toys of the holiday season as well lending a great deal of
nostalgia to toy lovers across Canada by promoting the vote on the Top
25 Toys of all time.
The goal: crown a victor to be deemed the Top Toy
of All Time. There are 25 toys on the list that are sure to make you
remember the days of playing on the carpet. As well, TRU is giving
away $25,000 worth of toys in an online giveaway.
Here at Cap C we're always thrilled to get involved with Toys "R" Us, and we're proud of how our concept turned out. There’s more celebration details to be announced but if the kid in you can’t wait, come on over to the Facebook page and to be sure you’ll get all the news.
