Capital C

Award season to benefit Boys and Girls Club

To our wonderful clients, agency partners and suppliers,

Winning awards are a big part of the ‘agency’ world and Capital C has won some of the biggest – Marketing Magazine’s Agency of the Year, Best of Shows, World Wide Globes, Big Awards, Marketing Golds, Sponsorship Golds etc.  Each and every time it is a proud moment for our clients and for all of Capital C. However this year we chose a different path, one where we didn’t enter any awards competition even though we had some of our best work ever to showcase.  

We made the decision to donate the equivalent time and money to the Boys and Girls Club and their efforts to create a new home in Regent Park.  It is a substantial investment for our agency and one we are very proud to make in the community next to where we work.  When the Club realizes its fund raising goals I am sure we will be back competing with a vengeance.   

Tony Chapman

Capital C event for Social Media Week- 'Reason to Believe'

On February 5th, we held an event here at Cap C as part of Social Media Week. Tony Chapman kicked off with a 'fireside chat' on the characteristics of social media, and we then branched out into an engaging panel discussion moderated by Christopher Loudon, Editor-in-Chief, Marketing Magazine. The main themes of the afternoon were social capital and innovation, and their role in the brand-building process.

Please check out the summary video below, we've tried to capture the main pain and passion points from the discussion. Would love your feedback.

Brain Drives

A braindrive is an asynchronous brainstorming session involving the entire company. Whereas normal brainstorming sessions gather a small group of people in one place at one time, a braindrive gathers a very large group in a large space over a long time.

The principle is based on harnessing the subconscious of people while they go about their meetings and other tasks. It's about using the wasted "idle cycles" of the brain towards a productive goal, and encouraging people to talk in the halls about a common challenge.

We should do this as often as possible, whether it's for a client, or just for fun. People like being creative and they love contributing to something meaningful. A regular braindrive will make people feel like they can shine in the creative spotlight. They will also have the effect of exposing the company to ideas from people who don't often get invited to brainstorms (ie developers, testers, PMs).

We'll be wrapping our noggins around the concept over the next few months. Stay connected

-Alexi

The Suspension of Disbelief- Cap C Holiday party buzz

I might have mentioned we throw a great holiday party. Off the chain. This year's theme, conceived by the brilliant Mary Pallatella, was op-art married with fantasy. It lived up to the hype and more. Check out the buzz at bizbash

Merry X-Mas/Happy Hanukkah/Eid Mubarak everyone!

*Photo credit- Donovan Bond

Digging has resumed

Folks, Cap C's Digital Digs is back. A weekly digest of what's emerging in marketing, technology, and strategy.Have a gander-visit our DigitalDigs section.