Capital C

Digital Digs 16/05/11

a micro-digest of what's new and emerging

BUSTED: It Was FACEBOOK That Hired A Former CNBC Reporter To Spread Lies About Google
The full report on the Facebook vs. Google scandal theat came to light this past week. 
Battle in Silicon Valley

Lady Gaga Song to Debut on Online Game Farmville
Things have changed. Lady Gaga has a strong will for trying new and unconventional marketing ploys but debuting a song on a social gaming platform takes unconventional to a new level.
The Gaga Effect

Understanding the Modern American Mom
A comprehensive look at moms’ online activity. It’s no wonder they make such a large portion of marketers’ targets.
What Mom's Doing

Enterprises Warm to Social Tools, But Implementation is Key
While the benefits of social tools are clear to most, some businesses have shied away from their implementation until specific advantages came to light.
Realizing Social Strength

Is Canada a "rudderless" pumper of oil?

Tony Chapman, CEO of Capital C, says Canada is at sea when it comes to innovation and needs a plan for the future. Click here to see him featured in the Globe and Mail's Leading Thinkers series - discussing issues needing new ideas now. 

Digital Digs 02/05/11

You Are the Ad
Simply put, people view friends’ recommendations as more credible than marketers’. So, the common goal for Facebook and marketers alike: Get Facebook users to work as ads.
500million Oblivious Marketers

Facebook Launches ‘Send’ Button For More Selective Sharing, Announces 50 Million ‘Groups’
The send button lends to Facebook’s functionality as a “modern messaging system” and continues the trend towards doing away with traditional email.
Making Messaging Fun

The Future of Advertising Will Be Integrated
Where online ad dollars are being spent and how spending should be conducted to yield results.
Following the Money

BlackBerry PlayBook Gets Video Chat
After the initial flopped release, cool PlayBook features are beginning to hold weight for the product’s credibility amongst tech nerds.
PlayBook Longevity