Capital C

Digital Digs 25/10/10

A micro - digest of what's new and emerging

M-commerce Widely Adopted in UK
The numbers to prove brands and advertisers need to catch up in a hurry, making the mobile path to purchase a smooth one for smart phone users.
Buy Anywhere

17 Pivot Points for Social Media Marketing Success
The Pivot conference went down recently in New York, focusing on marketing to the cherished 18-34 demographic. Here’s a solid takeaway. Don’t miss the info graphic in the right corner.
The Gist

Twitter Can Predict Earthquakes, Typhoons and Rainbows Too…
Some people thought Twitter was a fad, some still do, and some just keep inventing new ways to use it.
A Never Ending Twitter Story?

Portrait of the Rapper as a Young Marketer: How K'naan Delivered on Coca-Cola's $300 Million Bet
The tale of the massive World Cup spend, focusing on the most interesting part: The potential and deserving hip-hop superstar.
Take a Minute

HOWTO use Google AdWords to Prototype and Test a Book Title
A case study focusing on an entrepreneur’s ability to conduct market research on a $200 budget and get results to work with.
DIY

 

Digital Digs 18/10/10

A micro - digest of what's new and emerging 

Why HTML5 Web Apps Are Going to Rock Your World
A comprehensive look at what’s coming down the pipe from the web app world, written by a non-programmer and understandable to the average bear.
The New Web

Steve Jobs and Mark Zuckerberg Talked Ping Over Dinner
The most innovative component to the online music industry crept in somewhat quietly and to Apple’s dismay, is slow on the uptake. Could be the oversight of not doing everything they could to partner with Facebook, something Apple’s CEO is now desperately trying to amend.
Share Tunes

With a Little Help From His Friends
Poised to develop at least a couple Internet related inventions before his time is up, Sean Parker has an interesting story that’s not even close to conclusion.
Internet Titan

The Internet IRL: Antoine Dodson Performs 'Bed Intruder' Song Live
Reserved for a prestigious few, the jump from Internet meme to stardom has perhaps never been as entertaining and unlikely as Antoine Dodson’s story.
Hide Yo Everybody

Twitter Can Be Used to Predict Stock Market, Say Researchers
Movie ticket sales are just the start of what Twitter sentiment analysis can predict, according to researchers.
Twitter for the Future

Digital Digs

A micro - digest of what's new and emerging

Is Facebook Trivializing Breast Cancer?
“Where do you like to keep your purse?” The less on-the-point second coming of “what colour bra are you wearing” flooded Facebook this past week. Do mildly risqué status updates get people’s attention? Did you want to be in on the joke? Of course you did. But did you follow up and donate?
Where's the Path to Action?

Save the Balls
The Guy at Home in His Underwear, the week old, 25-day campaign from John St. has been getting a lot of deserving praise. Here we see an obvious pairing of brand and cause, with a defined path to action. Yay!
The Guy to Watch

Why Companies Watch Your Every Facebook, YouTube, Twitter Move
An all-encompassing article full of case studies in listening and the lack thereof. Something to keep on hand for when someone asks, “why listen?”
Monitoring Stories

Web Faceoff: Facebook Groups vs. Twitter Lists
Relevant, useful additions to social networks are what keep them on top. The new Facebook group functionality definitely out does Twitter lists, but will anyone care enough to use it?
Use it or Lose it?

Google Cars Drive Themselves, in Traffic
Saving lives and positively affecting our environment are the two biggest pluses associated with a car that drives itself. While they won’t be ready for this holiday party season, Google is en route to letting you drunk ride yourself home.
Future Commute

 

If you've written an article that would make a good addition to next week's Digital Digs, please send it along for consideration to Jon Nelson - jnelson@capitalc.ca