A micro - digest of what's new and emerging
Is Facebook Trivializing Breast Cancer?
“Where do you like to keep your purse?” The less on-the-point second coming of “what colour bra are you wearing” flooded Facebook this past week. Do mildly risqué status updates get people’s attention? Did you want to be in on the joke? Of course you did. But did you follow up and donate?
Where's the Path to Action?
Save the Balls
The Guy at Home in His Underwear, the week old, 25-day campaign from John St. has been getting a lot of deserving praise. Here we see an obvious pairing of brand and cause, with a defined path to action. Yay!
The Guy to Watch
Why Companies Watch Your Every Facebook, YouTube, Twitter Move
An all-encompassing article full of case studies in listening and the lack thereof. Something to keep on hand for when someone asks, “why listen?”
Monitoring Stories
Web Faceoff: Facebook Groups vs. Twitter Lists
Relevant, useful additions to social networks are what keep them on top. The new Facebook group functionality definitely out does Twitter lists, but will anyone care enough to use it?
Use it or Lose it?
Google Cars Drive Themselves, in Traffic
Saving lives and positively affecting our environment are the two biggest pluses associated with a car that drives itself. While they won’t be ready for this holiday party season, Google is en route to letting you drunk ride yourself home.
Future Commute
If you've written an article that would make a good addition to next week's Digital Digs, please send it along for consideration to Jon Nelson - jnelson@capitalc.ca
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