Capital C

Diary of a Pathological Doodler

This week saw me: creatively inspired by a pirate story, pondering rockstar branding, visualizing my day through my daughter's soccer 'keep-ups' and rethinking walking after finishing the brilliant book Power and Love. I was later inspired by son's innovative and creative Morse Code Melodies.
Being a sucker for stories about mammoth bird cages, I took another Strip of Life from Cap C creative director David Horovitch. I'm heading over to see Tony today to mine some gold for future Strips of Life. Stay tuned :)
In a few lines, I tried to capture the marketing world's Charlie's Angels in the form of Kjirsten, Nuala and Jane.
A few more lines caught Emily, who I'm sharing insight hunting responsibilities with at the moment, and Stephen, whose kind and wise words set many a minds straight.

Bennett Klein, Partner and Creative Director, Capital C.
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Digital Digs

A digest of what's new and emerging in marketing, technology and strategy.
“Lost” Finale: What the Web Wasn’t Made For
One of the biggest, most talked about shows to ever hit TV and the blogosphere ended this past Sunday. Never has a show had so many fans conversing in every outlet available online. Here’s a peak at what Lost did to the Internet and vice versa.
Lostaways
Twitter to Eliminate Third-Party Ads in User Timelines
What seemed an inevitable arrival of ads on Twitter as a way to monetize the social network is no longer en route to your home page. It seems Twitter isn’t sure where they’re going, but they know where they are. And right now users like them.
Figuring it Out
Google: The Next 6 Months of Android Will "Blow Your Mind"
Android lead Andy Rubin says the capabilities of Android will grow exponentially over the next six months. But will consumer adoption?
Growing Time
5 Use Cases for The Real-Time Web
Uses for the Real-Time-Web are abundant, with products like Twitter and Facebook playing poster child. However, fine-tuning and goal setting is needed for other areas of the web to take the plunge and adopt less obvious but more beneficial uses for Real-Time.
Ways to Get Real
RIP: “Get a Mac” Gets a Tribute
The iconic ad campaign “Get a Mac,” was put to rest recently, but not before a lengthy tribute to take us on a reminiscent journey of Ad Week’s campaign of the decade and YouTube’s most watched ads ever.
Undead Advertising
 
 

Confessions of a Pathological Doodler

Here's a few of my mental scribbles from the past week.

I was captivated by the movie Invictus, and immediately linked the theme of integration back to what we do for a living. I lamented the passing of the post-it as a lo-fi visualization technique after digging up my old dog eared copy of Leaves of Grass, and was struck by the elegance of a treeless knoll while running.
After having been blindsided by a project being more complex than I had imagined, I finished up a doodle for a TED x event and waxed poetic about peace.
I discovered that the Dracula persona was inspired by Walt Whitman, not Vlad the Impaler, and went on a little persona rant.
I started a wee blog called 'In a Few Lines' and featured Tony and Michelle from Capital C, along with a few other interesting people. The fewer the lines, the harder it gets, both copy and art :)
Strips of Life featured some Characters with a Capital C; creative director David Horovich talking about his homeless white whale, group account director Jenn Downton on becoming a Shiksa, and partner/strategist Livia Zufferli discussing man caves.
Happy May24 week.
Bennett Klein, Partner and Creative Director, Capital C.
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( tell them you're my friend, which you are if you've read this far :)

Tony's Splash at Canada 3.0 keeps Soaking...

Lofty ideas from high-profile speakers are just around the corner as government, academia and industry gears up for Canada 3.0. The two-day forum, dedicated to discussions on how Canada can position itself as a leader in the digital economy kicks off on May 10 in Stratford, Ont...full article

News from us

Sarah Bang is our Awesome Assistant Office Manager. 
Sara started as a temp, and then voila.
 “The Story of Sarah”……
Sarah recently moved back from NYC where she was making her living as a fashion stylist.  She is a graduate from Parsons the New School for Design and has a background in fashion design and marketing.  Sarah has worked freelance for several publications, as well as some fashion houses.  Sarah has great internship stories and claims she has met and worked for many devils in Prada.  She is still in an Empire state of mind and loves anything that has to do with Manhattan.
Congrats Sarah, you rock.
 
Shout to Aubrey Podolsky, the newest member of Capital C’s Social Media team.
Aubrey comes to us from Sysomos – a leading provider of social media monitoring solutions. At Sysomos he was deeply involved in everything from product development to client service. Aubrey has worked across various industry verticals servicing clients such as Procter and Gamble, Shell, Coca-Cola, and Hill & Knowlton.
Prior to Sysomos, Aubrey worked in the venture capital industry and demonstrated a knack for identifying cool opportunities in existing and new markets. An great speaker and writer, Aubrey is often harassed for his perspective on industry issues and trends.
Aubrey will play a vital role as we continue to explore new ways to engage consumers on behalf of our clients. We’re thrilled to have him on board.
Aubrey’s first day was yesterday. Welcome bro.
 
Intermediate Copywriter Hunting
We’re looking for a full time intermediate writer with at least 4-6 years of agency experience. This character needs to be a strong conceptual thinker and able to work in both the mass and online world bla bla bla.
Portfolios and stuff to our other awesome Sarah, sholmes@capitalc.ca.