Brain Drives

A braindrive is an asynchronous brainstorming session involving the entire company. Whereas normal brainstorming sessions gather a small group of people in one place at one time, a braindrive gathers a very large group in a large space over a long time.

The principle is based on harnessing the subconscious of people while they go about their meetings and other tasks. It's about using the wasted "idle cycles" of the brain towards a productive goal, and encouraging people to talk in the halls about a common challenge.

We should do this as often as possible, whether it's for a client, or just for fun. People like being creative and they love contributing to something meaningful. A regular braindrive will make people feel like they can shine in the creative spotlight. They will also have the effect of exposing the company to ideas from people who don't often get invited to brainstorms (ie developers, testers, PMs).

We'll be wrapping our noggins around the concept over the next few months. Stay connected

-Alexi

Comments

[Adam Daniel Mezei]

I love this concept and I'm going to pass it on to my community and see what they say. Thanks for posting it, Alexi. Tell TC it was good to see him online with Jeremy Gutsche lately...