Capital C’s Digital Digs – A digest of what’s new and emerging in marketing, technology and strategy.
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Text-to-Donate Collects Millions for Haiti Relief
By making donating as easy as sending a text, relief funds for Haiti’s earthquake victims quickly skyrocketed to new records of fundraising efforts across North America.
Keep it Simple, Yield Results <http://www.computerworld.com/s/article/9144838/Text_to_donate_collects_millions_for_Haiti_relief?taxonomyId=15>
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10 Musts for Marketing to Women on Facebook
With over 56 million women using it, Facebook is the place to be for marketers targeting women. However, there’s a right and a wrong way to talk to women.
Wait…Is this for Marketers or Men? <http://mashable.com/2010/01/13/marketing-women-facebook/>
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Are You Paying Attention to Paid Search in 2010?
When thinking about advertising in 2010, there are some things to consider for putting more effort into search. Razorfish lays them out.
Search and Ye Shall Find <http://www.searchmarketingtrends.com/>
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$99 Laptop Aims to Bridge the Digital Divide
Getting new technology into the hands of populations that would not otherwise be able to afford it is a big step in building a bridge between a cultural, digital divide. One that’s important for new opportunities to educate, communicate, and eventually (don’t shoot the messenger) market to.
Building Big Bridges <http://springwise.com/non-profit_social_cause/cherrypal/>
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Coke Drops Campaign Sites in Favour of Social Media
As the value of connecting with consumers in one central hub become more apparent, some big brands are shifting the effort and dollars put into websites for campaigns towards social media.
Sense Makes Dollars <http://www.nma.co.uk/news/coke-drops-campaign-sites-in-favour-of-social-media/3008538.article>
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