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I might have mentioned we throw a great holiday party. Off the chain. This year's theme, conceived by the brilliant Mary Pallatella, was op-art married with fantasy. It lived up to the hype and more. Check out the buzz at bizbash
Merry X-Mas/Happy Hanukkah/Eid Mubarak everyone!
*Photo credit- Donovan Bond
Folks, Cap C's Digital Digs is back. A weekly digest of what's emerging in marketing, technology, and strategy.Have a gander-visit our DigitalDigs section.
I came across a fascinating tale from Hindu mythology which I must share.
Ganesha, the divine scribe, had a warlord brother, Kartikeya. Being very proud of his physical prowess, he challenged Ganesha to a 3-lap race around the world. Kartikeya leapt onto his peacock and hurtled across the continents, mountains, and oceans at a furious pace, summoning all his celestial power. He flew around once, twice, while Ganesha lounged about, munching on his favorite sweetmeats.
Just before Kartikeya returned from his final lap, Ganesha stood up, folded his hands in reverence, and circled his parents, three times. And when his brother returned, Ganesha greeted him with "I won."
In response to Kartikeya's ire and disbelief, Ganesha calmly countered by saying "You went around THE world. I went around MY world. What matters more?"
THE world is objective, logical, driven by fact.
MY world is subjective, emotional, driven by perception.
Business is the interaction between the behavior of the market and the organization. If the organization's behavior makes the market happy, then the market will reward it. But this requires the organization to understand the consumer's belief system, and consistently empathize with it.Post wholly inspired by the incredible Devdutt. Watch him mesmerize TED here.
Songdo is a new city being built in South Korea, on 1,500 acres of land reclaimed from the Yellow Sea. Billed as the largest real estate development in the world, their mission is to redefine the ‘city’ as an ecosystem; embracing complexity, green technology, and systems learning allows Songdo to deal with common urban sprawl issues including health care, transportation, education, and fresh air. Even the toilets will analyze your urine to give you continuous data on your health and suggest strategies for preventing disease.
This is a bold partnership between government, corporations, education and environmentalists, a working lab that they can commercialize to help the world deal with sustainability. Jane Jacobs would be proud.
Wouldn’t it be wonderful if Canada could create that type of alignment and invest in the future versus the past?
- TC
