Digital Digs- 08.21.09

Please take a moment to fill out our survey: http://tinyurl.com/qff5ez


------------------------------------
Online Ads Lift CPG Sales 9%, TV 8%
It is likely that the more precise targeting ability of the internet - especially in terms of accurately reaching the desired demographic segment - is a key reason for online advertising’s effectiveness. The relatively lower cost of online advertising makes this even more significant.
 
Online Takes it to TV <http://www.marketingcharts.com/television/online-ads-lift-cpg-sales-9-on-par-with-tv-comscore-10167>

  <http://www.youtube.com/watch?v=sIFYPQjYhv8>
------------------------------------
In TV's Future, You'll Be In Control 24/7
New technologies don’t always displace old technologies; old technologies reinvent themselves. Here’s a view of how TV can reinvent itself.
 
The New TV <http://chiefmarketer.com/technology/0811-tv-future/>

------------------------------------
Tweens on Twitter
Latest studies show that twitter is for 30-somethings…Alan Wolk knows better. If tweens didn’t tweet, how come all the tween stars are all there. Is there something they know that we don’t?
 
Tweens on Twitter <http://www.slideshare.net/AlanWolk/tweens-on-twitter>
 
------------------------------------
CBS Embeds a Video Playing Ad in a Print Magazine
In the latest example of finding media innovation where you’d least expect it, CBS is embedding a video player in a print ad in Entertainment Weekly that will serve up a buffet of its fall TV lineup.
Cool Like a Digital Cucumber <http://www.wired.com/epicenter/2009/08/cbs-embeds-a-video-playing-ad-in-a-print-magazine/>
------------------------------------
Interview with Zack Lynch about The Neuro Revolution
The Neuro Revolution is a new book by Zack Lynch that looks at how our increasing knowledge about how the brain works will impact everything from economics and politics to religion and, of course, marketing.

 
Brain Spotting <http://www.boingboing.net/2009/08/20/interview-with-zack.html>
<http://www.boingboing.net/2009/08/20/interview-with-zack.html>
------------------------------------
The Future of Facebook
Facebook is evolving like monkey out of tree, with the biggest changes happening over the last few months. Examining the culture and leadership of the company may lend to finding answers as to why Facebook makes the choices it does; against the wishes of the greater portion of its users, but (seemingly) always for the better.

Onwards and Upwards <http://www.web-strategist.com/blog/2009/08/17/the-future-of-facebook/>
<http://www.web-strategist.com/blog/2009/08/17/the-future-of-facebook/>
 
***********************

We want your feedback. Send links, criticism & love to:
digital.digs@capitalc.ca
***********************
 <http://www.wired.com/epicenter/2009/08/cbs-embeds-a-video-playing-ad-in-a-print-magazine/>