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May 21, 2009
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Inspiration Index
- Duchenne's Eye - looking @ thinking
Our head creative dude looks at thinking with an arsenal of insightful visualizations and doodles. - Gentry Underwood
Head of Knowledge-Sharing @ IDEO- follow his eye and mind - Talent Imitates, Genius Steals
Equal parts Oxbridge reasoning & British banter= big, digestible thinker - Kottke
Supreme webcrawler, esp. check out the language and infoviz sections - confused of calcutta
Open source innovation, education, and inspiration - Digital Digressions
Senior designer @Lego takes a different approach to thinking - Herd
'The' collective behavior guide - IDEO
Always Cool - FastCompany.com - Where ideas and people meet
- SEED- Scientific Zeitgeist
Hi Tony,
I was at your Scotiabank presentation on May 28th and it was very good. You brought up a lot of great points regarding how marketing is changing and the increase in consumer intelligence/awareness. I wanted to ask you a question, but was too intimidated by the big crowd, so I'll ask you here:
As marketers move forward and implant memes into online social communities with the agenda to stir up discussion and ultimately sell, do you think that consumers will react negatively when they figure out that the content they are engaged in is part of a multi-stage ad campaign? (i.e. wigging out)
Again, thanks for a great presentation yesterday - you guys do some pretty awesome work.
Winston
Posted by: Winston from Scotiabank | May 29, 2009 at 09:06 AM
We learned a lot from wig out, and going forward we will be much more transparent - I think the consumer in general is aware of the dance between brands and their check book - and the goal now is to seed and socialize ideas with the consumer, have them contribute.
Posted by: Tony Chapman | June 01, 2009 at 06:48 PM
Thanks Tony
Posted by: Winston from Scotiabank | June 08, 2009 at 12:10 AM