Social Creativity Manifesto

I rarely use this blog to discuss Capital C projects, but the Hypercube.ca Social Creativity experience has an entire theory set behind it, and I wanted to put the fledgling manifesto out there for opinions.
Here are the five core tenants of Social Creativity.
1- hypercontext-

Hypercontext refers to a virulent form of creative change based on contextual stimulus. Consider epigenetics for creative DNA. Moving from static communication to contextual interaction, where a hyperconnected creative environment rapidly evolves the idea. Speed and connectivity are the two key ingredients, preventing the self consciousness of the few to contain the creative. Hypercontext is the result of hypertext, tagging, commentary and platform cross pollination all conspiring towards the unexpected. Hypercontext describes the intricate shades of meaning that tonally shift as connections and discourse are born, die, morph and spawn future threads of possibility.
2- creative ideology-

Ideas are sparks, ideologies are vessels. There are politics inherent in any dynamic relationship, and exploiting these tensions is critical to great creative. Because social creativity involves ‘sharing’ within the entire technoverse, a ideology at the core of an idea will drive the highest interaction and motivation. The politics of love, sex, theology and governance with always fuel maximum social stimulation.
3- social phenomenology-

I feel that there’s an entire branch of phenomenology which can be uniquely social, where the consciousness of a group is now expressed and brought into being. One might call it the collective creative concious, where an acute awarness of a community transcends the individual.
4- creative catalasis -

Catalysis is the rate of chemical reaction in response to a catalyst. Within a hyperconnected creative environment, catalysts participate in concept transformation by injecting themselves into the experience. Typically, positive catalysts support creation, negativity slows or inhibits ideas. But with technological distance, the reverse can often happen, which makes the chemistry even more volatile.
5- the social-moral mind-
When we move from a human mind to a social mind, the dynamics shift radically. We’re transitioning from limited mental frames and mental models to infinite perspectives and worldviews. Open minds can receive vast amounts of input, which can be synthesized and integrated, resulting in unimagined innovation and inlimited originality. Tapping the innate moral and ethical mind of the crowd sparks unique forms of expression.

Comments

[Joe Szabo]

In Pixar’s 2007 “Ratatouille”, chef Anton Gusteau proclaimed that "Anyone Can Cook." The story delivers the prophecy by telling a wonderful story of a rat and a garbage boy who together, create the best cuisine Paris has ever tasted.

The point?

These core tenants of Social Creativity support a theory I’ve had for quite some time that “Anyone Can Design”. Within a social space, contextualization goes into hyperdrive the more a community becomes engaged with ideologies, sparking off all sorts of ideas from different points of view. Few will own; all will contextualize, thus being a part of the design process.

Whether it’s a car, a conversation or where the conversation needs to go, social technologies make it easier for people to design every day. Yes, there are leaders in the fields of many different design disciplines, leaders who know how to tap into the crowd for expression, but in the end we are all designers when we engage with social media.

[Bennett]

by jo(v)e, i think you've got it.