Grafitti as Social Media?

My musing for the morning… As seen on the TTC on my way in… A TTC poster focused on raising awareness of treatment of TTC workers by the public had the following copy (and grafitti’d response) on it (no different from any “hijacked” OOH poster really…)
Poster copy: “Treat a TTC worker as you’d want to be treated yourself.” Graffiti scrawled on top: “Have you seen the washrooms? Ha!” Besides making me smile, it did make me think about social media (in the context of companies having dialogue with consumers)… This is no different than the dialogue that companies are seeking to crack in the digital space. The poster just has limited opportunity to continue that dialogue (and reach larger audience). It was effective in sparking the conversation however!
Mark Jordan