I heard a quote from the latest spoof on Morris' classic Naked Ape, this one called the Well-Dressed Ape. The author muses that one of the key differences between ourselves and chimps is that they don't need to be constantly reminded they're chimps.
I'm sure this insight has been put forth many times through the history of social anthropology, but it's shockingly relevant to WHAT WE DO FOR A LIVING.
If we can remember that we're really evolved, hairless apes, we'll remember to think like the instinctual, emotional mammals that we are, and design messages and persuasion with this in mind.
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February 15, 2009
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Inspiration Index
- Duchenne's Eye - looking @ thinking
Our head creative dude looks at thinking with an arsenal of insightful visualizations and doodles. - Gentry Underwood
Head of Knowledge-Sharing @ IDEO- follow his eye and mind - Talent Imitates, Genius Steals
Equal parts Oxbridge reasoning & British banter= big, digestible thinker - Kottke
Supreme webcrawler, esp. check out the language and infoviz sections - confused of calcutta
Open source innovation, education, and inspiration - Digital Digressions
Senior designer @Lego takes a different approach to thinking - Herd
'The' collective behavior guide - IDEO
Always Cool - FastCompany.com - Where ideas and people meet
- SEED- Scientific Zeitgeist
Excerpt from my new book Apes Without Taste:
"Is that a banana in your pocket or are you just happy to see me?"
Posted by: Chas | February 19, 2009 at 09:05 AM
thanks Chas, first laugh out loud of the day...
Posted by: Bennett | February 19, 2009 at 09:08 AM
I am - unsurprisingly - a wholehearted supporter of this line of thinking. And I applaud you for lauding our simian ancestry! Rock on, primates!
Posted by: Andrew Crighton | February 26, 2009 at 11:17 PM
always nice to hear from another strategic primate...cheers Andrew
Posted by: Bennett | February 27, 2009 at 05:42 AM