The Scrutiny of Others

The saying goes; "a smart man learns from experience, a wise man learns from someone else's experience."
The challenge for the modern business/marketer is that consumers have gained the tools of wisdom.
They now have the ability to learn from the experience of others.
The 3 'R's of the hyperconnected world- Reviews, Recommendations and Ratings are demanding that our offering hold up against the scrutiny of OTHERS; yet another reason why winners in the new economy need to dramatically up their game, overdeliver and create something worth recommending.