My Past few books-
The New Rules of Marketing and PR-
Wish I could flip a switch and have people understand how powerful these ideas are- (5 stars)
MoneyBall
Innovation and analytics wrapped in killer narrative- fuckinawesome- (6 stars)
Grapevine-
Love BzzAgent or hate it, massive big insights inside, great writing style- (4 stars)
Influencer-
Wow, scary how the ideas in the book can send us to the dark side of commercial persuasion...(5 stars)
Conversational Capital-
The boys from Sid Lee show their brilliance once again- (3 stars)
Buyology-
The art and science of neurobranding- sweet and smart- (4 stars)
Bang!-
Wasn't expecting much from this audio book, but turned out delightful- (3 stars)
Outliers-
I'm sick of his genius- listen to the author read audio book, love his enunciation- (5 stars)
Competing on Analytics-
Thought I'd have to have a few naps in between chapters, but it was actually quite riveting- (4 stars)
Tribe-
Quick, fun and easy, the junkfood of B books, VERY inspirational- (3 stars)
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