They have taken product placement to a new level – beyond blatant, beyond cheese, I call it the fire hose.
The Coca Cola mugs on the table I can live with, I can even stomach the ‘candid’ and in depth ‘30 seconds is enough time’ to see the Coca Cola corner, but having Ryan Seacrest hold up an ipod while shoving recordings of the show at me, or having to sit through those horrible ‘sing along’ videos of the contestants driving around in Ford Cars– it’s beyond insulting. It pisses me off. tc

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