Capital C

Digital Digs 16/05/11

a micro-digest of what's new and emerging

BUSTED: It Was FACEBOOK That Hired A Former CNBC Reporter To Spread Lies About Google
The full report on the Facebook vs. Google scandal theat came to light this past week. 
Battle in Silicon Valley

Lady Gaga Song to Debut on Online Game Farmville
Things have changed. Lady Gaga has a strong will for trying new and unconventional marketing ploys but debuting a song on a social gaming platform takes unconventional to a new level.
The Gaga Effect

Understanding the Modern American Mom
A comprehensive look at moms’ online activity. It’s no wonder they make such a large portion of marketers’ targets.
What Mom's Doing

Enterprises Warm to Social Tools, But Implementation is Key
While the benefits of social tools are clear to most, some businesses have shied away from their implementation until specific advantages came to light.
Realizing Social Strength

Is Canada a "rudderless" pumper of oil?

Tony Chapman, CEO of Capital C, says Canada is at sea when it comes to innovation and needs a plan for the future. Click here to see him featured in the Globe and Mail's Leading Thinkers series - discussing issues needing new ideas now. 

Digital Digs 02/05/11

You Are the Ad
Simply put, people view friends’ recommendations as more credible than marketers’. So, the common goal for Facebook and marketers alike: Get Facebook users to work as ads.
500million Oblivious Marketers

Facebook Launches ‘Send’ Button For More Selective Sharing, Announces 50 Million ‘Groups’
The send button lends to Facebook’s functionality as a “modern messaging system” and continues the trend towards doing away with traditional email.
Making Messaging Fun

The Future of Advertising Will Be Integrated
Where online ad dollars are being spent and how spending should be conducted to yield results.
Following the Money

BlackBerry PlayBook Gets Video Chat
After the initial flopped release, cool PlayBook features are beginning to hold weight for the product’s credibility amongst tech nerds.
PlayBook Longevity

Digital Digs 25/04/11

a micro-digest of what's new and emerging

Facebook Studio: A Guide to Facebook’s Marketing Showcase
A comprehensive look at Facebook Studio. Should marketer’s get onboard and strive for Facebook awards and Spotlight domination?
Facebook Love

Researchers Display Evidence that iOS 4 Records all Your Travels
Data stored in your iPhone can be accessed fairly easily and displays everywhere you’ve traveled. There really are no secrets anymore.
Peek-a-Boo

BO.LT Lets You Copy A Site Then Do With It What You Please
Web nerds are excited about a new tool that lets you change the content of any site and share it virally.
Fun With Web

TechCrunch Review: RIM’s BlackBerry PlayBook Enters The Tablet Wars
A full review of the Playbook. It’s a rollercoaster of technical emotions.
To Want or Not to Want

Digital Digs 18/04/11

a micro-digest of what's new and emerging

The New Yorker Tries Requiring Users to Like Its Facebook Page to Access Articles
Interesting take on “like-gating” and the user – content relationship.
Like Value

Web Design Evolution: Two Decades of Innovation 
For the web designers – look back at where you came from.
How the Web was Won

The Next Version Of Safari Will Block Online Marketers From Snooping Around Your Browsing History
Apple’s newest browser is appealing to privacy lovers. Though if you’re going to see ads anyways…
Same Old Argument

Are You Following a Bot?
A study on the ability of a robot to infiltrate social groups in an attempt to shape social architecture via Twitter.
Interesting and Deceitful

The Business Of Facebook
Facebook numbers that will blow you away.
Numbers Game

Digital Digs 11/04/11

a micro-digest of what's new and emerging

Now You're Talking!
Voice recognition for hand held devices makes new leaps and bounds to become, well, useful. Finally, and with Google’s help of course.
They Hear What You’re Saying

Facebook Shares Green Data Centre Technology
It’s not just a popular trend, Facebook knows that they have to cut back on their massive energy consumption and is taking steps to do so. But not quickly enough, according to green experts.
Green Friends

Be Your Own Souvenir
A very cool machine from blablabLAB in Barcelona brings new life to the novelty of kitschy souvenirs. You love yourself, after all.
All About You

GranataPet Snack Check
One of the most innovative users of 4Square we’ve seen in a while, tapping the massive dog lover’s community.
Dog Days

Compare Social Web Engagement
An awesome find for validating if a blogger has any sort of influence. Essentially, the tool measures a whole mash of social engagement metrics (Tweets, comments, digs, etc) to see if the blog has any traction across the social web.
Post Rank

Social Media and the Election

Friday was a historic day for Capital C’s mission control.  Instead of focusing on consumer sentiment and trending as it applies to our clients' brands, we worked with Business News Network and turned our intelligence gathering tools on to monitor the Federal Election.  Here is the segment that BNN produced which is followed by an in studio interview with me. 

- Tony Chapman, CEO

 

Digital Digs 04/04/11

A micro-digest of what's new and emerging

What Google +1 Means for Small Businesses and Site Owners
Daunted by +1 or simply wondering what it’s going to do? No worries, just make sure your content is shareable.
Learn to Share

Accurate and Credible News Tweets? Automated System Finds Them
A system developed by a team at Yahoo promises to steer us away from any tweets that aren’t credible. This will hopefully stop Twitter users from spreading news of untrue events.
Keeping it Real

Why Photoshop for iPad Marks the End of the Desktop Computing Era
A rebuttal to those that said the iPad would never be used to create content.
On the Move Creation

Amazon, Music, And A Sunny Forecast For The Cloud
Amazon races to beat others to the punch and make a “music locker” that cloud enthusiasts will get behind.
Forever Storage

Oscar de la Renta Releases New Fragrance via Facebook
The first fragrance in a decade from the kingpin of elegance launches on Facebook, lending authority to notion that Facebook can reach any audience a brand wishes.
Smell Here

 

Digital Digs 28/03/11

Corning Shatters Viral Ceiling With Futuristic Glass Video
For its compelling, realistic view of the future, it’s really no wonder a corporate video tops the Viral Video Chart this week.
Super Cool

Google Sets Role in Mobile Payment
Google, MasterCard and Citigroup are in a vigorous testing stage in hopes to be the first to turn paying for purchases with your Smartphone into an everyday method for monetary transactions.
Pay for It

Digital Africa
It takes more than violent anarchy to extinguish the desire of the young to stay connected.
Enlightening

PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011
Entertaining and informative: The best way to receive a history lesson.
How We Got so Social

Business Turning Facebook into Marketing Network
How Facebook makes money, why corporations throw it at them, and how come we, as Canadians, over index in every aspect of Facebook engagement metrics.
How Facebook Gets Paid

Digital Digs 21/03/11

a micro-digest of what's new and emerging

The Virtuous Circle
A comprehensive study from GroupM on the role of search and social media in the purchase pathway.
From Here to There

Illuminating Cereal Boxes
This caught our collective eye this week. Fulton Innovation has been busy pushing their technology onto the packaged goods industry’s radar, so seeing these boxes on store shelves could be closer than you think. Induction charging in the home will follow close behind.
Coming Soon

The Pros and Cons Of Tumblr For Small Business
While some blogs have a defined goal and seemingly planned content, others pop up only to sit there floundering without much to say. Why’s that happen? Where’s the strategy?
What Are You Saying?

Using YouTube Comments, Tweets and IMs to Teach English Composition
Love this story of a man’s quest to teach careful consideration and critical thinking in everyday communication.
English 2.0

Rebecca Black Means The (Internet) Fame Game Has Changed
This terribly obnoxious music video made by ARK Factory for $2,000 has more views than the latest Gaga hit. For all the wrong reasons, Rebecca Black now has a name.
The Why and The How

Digital Digs 14/03/11

A micro-digest of what's new and emerging

Facebook Insights Gets Real-Time Analytics
Facebook took new steps this past week to boost advantages for those using Facebook plugins. We can now dive deeper into analytics and do so in real time, which is so much better than the previous three-day lag.
Deeper, Faster

Turning the Page: How Digital Technology is Changing the Way We Read
Sideways provides statistics and demographics for who’s using what to absorb content. This will surely be outdated in mere months, but right now it’s pretty interesting.
Read On

LinkedIn Is About To Make Headlines
A call to action for all that LinkedIn could be in this time of social network upheaval. Also look out for LinkedIn news.
LinkedIn Gets Informative

Tsunami Devastates Japan: How Social Media Reacted
A comprehensive report on what social networks’ reactions were to last week’s terrible disaster in Japan. The most progressive? Google People Finder.
How the World Reacted

SXSW 2011: 4Chan founder Christopher Poole on Anonymity and Creativity
SXSW 2011 is in full swing down in Austin. This seems to be the most talked about keynote so far. And 4Chan vs. other news sources is always a hot debate around our office.
4Chan for Good?